Tom's of Maine, Rebrand

overview:

Tom’s of Maine, founded in 1970, is a sustainable company that manufactures personal-care products. Tom's of Maine's major concerns are the environment, the community, their employees, and providing natural high-quality products for everyone.

problem:

Tom's of Maine lacks a strong and unique brand identity that reflects the vision of the company. The brand feels very generic without standing out from current competitors.

creative solution:

This campaign focuses on rebranding the current identity, creating packaging, website, mobile app "Save The Earth and a set of illustrations. Because Tom's of Maine cares for its customers, it is essential to reinforce the values of the company and use similar elements from original brand to maintain current customers and gain new ones.


logo:

The use of elements and forms from the original logo was essential for the process of refinement. The round strokes substituted the hard ends of the original logo, to reinforce the approachability of the company.

original logo

original logo

new logo

new logo


color palette:

toms_colorpalette.jpg

typefaces:

toms_typepalette1.jpg

packaging:


website:


mobile app:

toms_appmockup1.jpg