PROJECT
Translate ShiftKey’s rebrand into a scalable brand ecosystem across digital, marketing, and experiential channels.
Define and evolve brand guidelines while expanding the system across web, campaigns, events, environmental graphics, and internal communications. Establish modular design systems for email and data visualization, enabling consistent execution and ongoing team adoption.
CONTRIBUTION
Expanded and operationalized the post-rebrand visual system across digital, marketing, and experiential touchpoints
Evolved and maintained brand guidelines to support consistency and scalable adoption across teams and vendors
Supported website growth
Built scalable email and data visualization systems to enable internal self-serve production
Delivered campaign, event, and environmental design in close partnership with marketing and copy teams
CLIENT
ShiftKey
ROLE
Lead Brand Designer
Translating ShiftKey’s rebrand across channels while owning guideline evolution and enabling scalable brand implementation and scalability.
Editorial & Printed Materials
Environmental Graphics
Social Media Campaigns
Email Guidelines & Kit of Parts
More Work
Sam’s Club
Design Language System, UI/UX, Visual Design
Boom!
Brand Identity System, Research, Strategy, UI/UX, Editorial
Play Possible
Brand Identity System, Editorial, Visual Design