PROJECT
The project involved redesigning the Avis and Budget websites and developing an extensive Design Language System and documentation for development handoff, prioritizing usability, interaction patterns, and cross-experience consistency.
System foundations were translated into applied touchpoints, including the Avis First digital expression and web experience, the lifecycle email ecosystem, and emerging service flows, with creative direction provided across the work.
CONTRIBUTION
Contributed to the development and evolution of the ABG Design System
Guided designers in applying and extending the system across workstreams
Led the end-to-end design of Avis First, establishing its digital expression and presence across web and lifecycle email
Developed a scalable lifecycle email design system for Avis, Avis First, and Budget
Provided hands-on design QA throughout development to ensure consistency and executional quality
Mentored and supported designers across engagements
CLIENT
Avis and Budget Group
TEAM
Instrument
ROLE
Associate Design Director
A large-scale redesign of the Avis and Budget digital ecosystem, focused on building a scalable design system and extending it across brands, services, and emails.
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